The Urban brand is about sub-culture rather than major trends and also has its roots in sports and music movements such as skateboarding, hip hop and rap.
Through our design, we helped put this brand on the map.
What started off as Urbanº (Urban Degree) soon evolved into Urban. This delightful brand epitomises the street style mix of casual and hip, and it picks up on what is happening in our world at any given time. We branded this street style and then postcarded the world to let them know about to hip hip hippity-hop.
- Logo design and branding